Sunday, August 03, 2008
Sliding Towards Extinction
Labels: innovation or the lack thereof
Most GM and Ford cars built and sold here in Australia suffer the same problem. They're too large.
But they're large because large cars are what GM and Ford do best. This is what makes these brands distinctive.
Japanese and Korean makers having been making small cars better and more cheaply. This puts GM etc at an instant competitive disadvantage.
GM/Fords also feed a market segment that demands large cars.
I'd also say much of the problem is that GM/Ford attempt to make too many types of cars (all market segments) complicating management and adding to fixed costs.
Links to this post: